Email Advertising

Audience Engagement & Fundraising Email Campaign

Developed a narrative-driven email campaign promoting Salon Concerts’ March chamber music performances while re-engaging audiences after pandemic-related closures. The email combines artistic storytelling, program context, performer highlights, and clear calls to action to drive ticket sales and encourage donor contributions, reinforcing the organization’s mission to support professional artists and sustain live performance through community investment.

Program Marketing & Integrated Fundraising Email

Produced a comprehensive “Back to School” email campaign promoting fall enrollment across early childhood classes, group instruction, and private lessons while reinforcing the organization’s mission and revenue mix. The email combines clear program pathways, calendar-driven urgency, and multiple calls to action—enrollment, registrar inquiries, and a seasonal fundraising appeal—demonstrating effective use of digital communications to drive earned revenue, donor engagement, and community participation.