Programmatic Advertising

This advertisement promotes Armstrong Community Music School’s Ukulele Happy Hour, a casual, social music event designed to attract adult participants of all skill levels. The ad’s purpose is to drive event registration (via Eventbrite) by presenting the program as accessible, fun, and community-oriented, while reinforcing ACMS’s brand identity and mission of making music welcoming and inclusive. It serves both as event marketing and audience development, encouraging engagement with the organization through a low-barrier, repeatable program that supports community connection and earned revenue.

Designed by Jeannie Lozano for ACMS

My Role: created Eventbrite listing, created a page on the school’s website linked to the Eventbrite, copy written by me. Posted on socials (Instagram and Facebook) and included in weekly e-newsletters (Constant Contact) leading up to the event.

Social Media Spotlight – Community Partnership & Impact Storytelling

This social media spotlight highlights Armstrong Community Music School’s partnership with Todos Juntos Learning Center, using testimonial-style content to demonstrate mission alignment, cultural responsiveness, and measurable impact. The posts communicate how bilingual, family-centered music programming supports early childhood development, builds parental confidence and advocacy skills, and strengthens community connection. The series positions music as a universal, accessible tool for education and empowerment while encouraging audience engagement, awareness, and support through a clear call to learn more, share, and donate to support the music classes that ACMS offers to TJLC.

Design created by me. Featured are 4 of the slides of this campaign.

This campaign was in a series of community spotlights over several months. This was a conversation that I had with the executive director of Todos Juntos Christina Collazo. The campaign was featured on social media as well as in e-newsletters.

Social Media Post Summary – Fundraising Results & Donor Appreciation

This social media post thanks the community for their support and publicly announces the successful outcome of a Giving Tuesday campaign, highlighting that $17,000 was raised. The post reinforces transparency, celebrates collective impact, and strengthens donor relationships by acknowledging community participation while building momentum for future giving and continued engagement.

Design created by me.

This campaign was posted on social media only.

Sustained Giving Program Branding & Messaging

Developed the branding and messaging for The Key Club, Armstrong Community Music School’s monthly giving program, to clearly communicate the value of sustained philanthropy. This asset supports donor education and long-term retention by framing recurring gifts as essential, mission-critical support for scholarships, community programs, and organizational stability. The work demonstrates strategic donor lifecycle thinking, visual storytelling, and the ability to translate development goals into accessible, engaging communications.

Designed by Jeannie Lozano for ACMS.

This image with copy written by me was used frequently across social media and in emails.

Programmatic Promotion & Enrollment-Focused Communications

Developed recurring, schedule-driven social media and digital posts to promote classes and support consistent enrollment across Armstrong Community Music School’s program offerings. These assets translated complex schedules, instructor details, and session timelines into clear, accessible formats designed for quick comprehension and action. This work demonstrates the ability to align program operations with marketing execution, using timely, repeatable content to maintain visibility, fill remaining seats, and support earned revenue through coordinated enrollment campaigns.

Amplify Austin Campaign – Digital Fundraising & Donor Stewardship Assets

Created branded social media graphics for Armstrong Community Music School’s participation in Amplify Austin, supporting both active fundraising and post-campaign donor stewardship. These designs reinforced campaign visibility, aligned ACMS’s visual identity with the citywide giving initiative, and were used to thank supporters and celebrate community participation. The assets demonstrate integrated digital fundraising strategy, campaign-based storytelling, and the ability to translate giving-day goals into cohesive, mission-aligned visual communications.

The designs were created by Jeannie Lozano.

My Role: to use branded graphics in social media and emails to highlight work being done by teachers in the community. the middle section was left blank intentionally in order to insert additional pictures or videos. These were mostly used in Instagram stories.